Topic

Leader

Welcome & Opening Session

Community Programmes & Intervention

Mr Ben Horgan, BJD Patient Advocacy Leader

Public Education Programmes

1. Core elements of social marketing

2. Principles of storytelling

3. Objectives and outcomes of the session:

-Research process replication 

-Common characteristics of HC intervention in resource-challenged/rural setting

-Creating the narrative

-Finding advocates to tell your story

-Defining story elements

Mr Brian Tjugum & Mr John Lotspeich, Weber Shandwick, UK

The Fate of RA in the Rural Scenario  
A Community Perspective

Prof. Sharad Hardikar, Senior Orthopaedic Surgeon, Pune

Arthritis in Rural Scenario
A Physical Medicine Perspective

Prof. Narasimman, Physiotherapy Dept, Father Muller Medical College, Mangalore, South India

Bhigwan Community Health
Clinic Visit

Brief Overview of COPCORD in Rural India

Dr Arvind Chopra, Indian NAN, Centre for Rheumatic Diseases, Pune

Public Education

Information and needs evaluation; working with those involved in receiving care to create effective services and change behaviour

Facilitated by

Mr Brian Tjugum & Mr John Lotspeich, Weber Shandwick, UK

Re-cap of Day 1 & Continuation

Mr Ben Horgan, BJD Patient Advocacy Leader

Public Outreach Programmes Around the World

Mr Fernando Diniz, Brazilian Patients’ Prevention Association – Road Traffic Injury

Building a Social Marketing  Programme – Putting it all together

Mr Ben Horgan, BJD Patient Advocacy Leader & Prof Anthony Woolf, UK

The “Bottom-Up” Approach to Patient Education in Rheumatic Disease

Prof Paul Bacon
Chairman, Birmingham Arthritis Resource Centre, UK

Public Education

Prof Anthony Woolf, UK

Workgroups: Break-out session

How to build social marketing programmes which achieve the three objectives from Day 1

Mr Ben Horgan, BJD Patient Advocacy Leader

Report-backs from Break-out session

A Practical Session on Iyengar Yoga

Mr. Iyengar, world-renowned Yoga master, Pune